ABNORMAL · Financial Protection & Wealth Strategy

ABNORMAL.
PROTECT WHAT
MATTERS MOST.

Life insurance designed to protect your family today, provide living benefits when life changes, and create opportunities for tomorrow.

Based in Sacramento, CA · Serving clients across all 50 states, subject to licensing and product availability
Member of the ABNORMAL team wearing the brand's black cap and shirt, displaying a gold ring and bracelet
The ABNORMAL standard

Built different.

Licensed & progressive

Trusted guidance, no pressure

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The ABNORMAL standard

Built different.

Protection should be personal. Strategy should be intentional. And the people behind it should care about what happens after the policy is placed.

Meet the founders

The people behind
ABNORMAL.

Ricky Randolph Carr standing in an elegant corridor, wearing a maroon blazer with a badge
Ricky Randolph Carr

Co-Founder & Licensed Life Insurance Professional

Caitlin Roque smiling in a black polo shirt, pointing toward the camera in an elegant hallway framed by orange and cream arches
Caitlin Roque

Co-Founder & Licensed Life Insurance Professional

Ricky and Caitlin built ABNORMAL around a simple belief: protection should be discussed before a crisis forces the conversation. Their work focuses on helping families and professionals understand their options, protect what matters most, and build strategies for the future.

The reality

Life doesn’t send a warning.

Most people plan for what they hope happens. A strong strategy also prepares for what they cannot predict.

51%

of Americans carry some form of medical debt.

6.7M

Americans live with Alzheimer’s.

$393K

average lifetime cost of long-term care.

The big idea

Three risks worth planning for.

DIE TOO SOON

The people who depend on you may need to replace your income and rebuild without you.

BECOME ILL

Illness or injury can affect your ability to earn while expenses continue.

LIVE TOO LONG

Income, care, and lifestyle needs can extend far beyond the timeline you originally planned for.

A thoughtful strategy considers all three.

The ABNORMAL approach

Protect today. Build for tomorrow.

Life insurance can be more than a death benefit. Depending on the strategy, it can provide family protection, living-benefit access under qualifying conditions, and cash-value opportunities for long-term goals.

PROTECT

Help protect the people who depend on you.

ACCESS

Living-benefit features may provide access to a portion of the death benefit during qualifying events, subject to policy terms.

BUILD

Permanent life insurance can create cash-value opportunities for long-term financial goals, subject to policy terms and applicable tax rules.

Explore the detail on life insurance, living benefits, wealth building, and the private reserve strategy.

The strategy

Three risks. One strategy.

We start with what matters to you, identify the risks that could disrupt it, and build a strategy around your goals, family, and future.

Free, no-obligation consultation.

Why ABNORMAL

A different standard in financial protection.

Strategy over product

We start with your goals, then design around them.

People first

Every conversation starts with what matters to you.

Built for the long term

We think beyond today’s decision and plan for what comes next.

Transparency by default

Clear explanations, honest answers, and no pressure.

How it works

Built together, step by step.

A straightforward process, start to finish.

01

Discover

We start with a free, no-obligation conversation about what matters to you.

02

Design

Together we shape a strategy around your goals, your family, and your future.

03

Protect

Your family is covered, and your strategy starts working for you.

04

Build

We stay involved as your life changes and your plan grows with it.

Why we do this

There’s a real family behind every plan.

We built ABNORMAL because protection becomes most important when life changes unexpectedly. Our goal is simple: help people understand their options, protect what matters most, and create more choices for the future.

Ricky Randolph Carr & Caitlin Roque

Learn

Have questions? Start here.

Plain-language answers about life insurance, living benefits, and financial protection.

Start today

What are you protecting?

Let’s protect it.

Book a free, no-obligation consultation to talk about your family, your goals, and what a strategy could look like.

Response within 24 hours. No pressure, ever.

Schedule your free consultation

Tell us a little about you and we will be in touch.